MTS PLAYING WITH SMART PHONES

Operator watch: MTS

The CDMA operator is doing everything to lure users-from launching a slew of Android handsets to giving attractive voice and data plans. Read on to know more.

MTS is the only CDMA player in India that has no GSM network. The other two CDMA players Tata Docomo and Reliance Communications have GSM networks too. MTS has more than 16 million subscribers, at least 10 per cent of which were using dongles (data cards) in the month of June 2012. The operator wants to grow further and is now not only bringing attractive plans for customers, but has also launched around 12 MTS branded CDMA handsets to lure new users.

Already, in the last two months MTS has launched as many as five smartphones in India. Apart from that it also showcased three new dual SIM Android phones this week, which can use both CDMA and GSM networks. The aim of this move is to lure GSM mobile users who are reluctant to migrate to CDMA.