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SAN FRANCISCO: Google is set to become the biggest earner in US display ads this year, taking the No. 1 rank away from Facebook and cementing its dominant presence in online advertising.
The company has 140 million active users who send 340 million tweets per day.
IN THIS PAGE WE PROVIDE LATEST TECH NEWS AVILABLE IN THE WORLD. FOR MORE UPDATE ABOUT TECH ALWAYS STAY UPDATED ON POLYTECHMATE.BLOGSPOT.COM
Google beats Facebook in display ads in US
SAN FRANCISCO: Google is set to become the biggest earner in US display ads this year, taking the No. 1 rank away from Facebook and cementing its dominant presence in online advertising.
Google's rising clout in display ads - the boxes with images and video found on websites -- has come on the back of growth in video advertising on its YouTube subsidiary, as well as mobile advertising through Admob, a company acquired by Google in 2009.
This year, Google will claim 15.4 per cent of display ad dollars, or $2.31 billion, compared to Facebook's 14.4 per cent, or $2.16 billion, according to projections by eMarketer, a digital advertising research firm.
But it added that publishers across the board have been bruised by weaker-than-expected display advertising demand this year as large brands withheld splurging on costly digital campaigns.
Top display ad earners Google and Facebook were followed by Yahoo, Microsoft and AOL, which all have advertising networks across their digital content properties.
Facebook said this week that it would begin developing a mobile ad network that would allow advertisers to target ads using Facebook data across the web and not just Facebook's website.
Photos, videos bigger in Twitter redesign
Twitter's rise as a global communications service came in short bursts of text-only messages. But a redesign of the company's website and mobile apps announced Tuesday could generate new revenue streams by placing greater emphasis on photos and videos.
In other words, a picture is now worth 140 characters.
CEO Dick Costolo appeared on NBC-TV's "Today" show to announce that the San Francisco company has completely overhauled its iPad app, tweaked its website and revamped its iPhone and Android apps to make visual elements like photos and videos more prominent.
Costolo told the show hosts - including Ryan Seacrest and his nearly 8 million Twitter followers - that the microblogging service was responding to Twitter users who wanted better ways to express themselves.
"What we've heard over and over again from our users is they want to bring more of their personality to their profile pages," he said.
But the redesign also signals new advertising opportunities for Twitter, which has reported success with ad products like its text-based Promoted Tweets. Could there be a Promoted Photos in the works?
'A bigger canvas'
"Twitter is definitely embracing media content in this redesign, providing a bigger canvas to display pictures and video," said Debra Aho Williamson, principal analyst with the online research firm eMarketer.
"While I think the Promoted Tweets, Promoted Accounts and Promoted Trends will continue as Twitter's main ad formats, it is no big stretch to imagine that a Promoted
Tweet could easily be not just words and a link, but an image or a video that plays directly and easily right within a user's news feed," she said.
The mobile apps now display photos attached to previous tweets in a horizontal bar below the latest three tweets. You can scroll through the photos with a swipe.
The redesign also creates space for a new "header photo," a picture or image that appears on top of a user's profile page on the Web or in the mobile apps. The Twitter member's profile photo appears in the middle.
Basically, this is a centerpiece picture much like the Timeline cover photo that Facebook has now pushed onto all of its members' main profile pages, even if some members didn't like that change.
The header photo gives Twitter advertisers "creative flexibility to design their own brand page," Williamson said.
New revenue stream
"Twitter is actively courting relationships with media outlets, offering to create deep integrations, such as the recent #Olympics page that Twitter developed with NBC, or ESPN's 'Show us your #GameFace' promotion around the NBA Finals earlier this year," she said.
Those relationships could generate new revenue streams for Twitter, which "spies an opportunity to glean ad dollars from businesses that are already advertising on TV and are looking to extend their campaigns into social media," she said.
Individual tweets on the iPad app expand with one touch. Twitter - which has upset its community of third-party developers by taking over more control of its platform - also made its design consistent across the website and all of the apps.
The company has 140 million active users who send 340 million tweets per day.
ASUS Technology opens its 3rd exclusive retail store in Hubli
ASUS Technology has opened its 3rd exclusive retail store in Hubli outlet, which will feature the entire range of fully working notebooks and netbooks that have been launched in India till date.
Asus has made diligent efforts to heighten its retail presence across the country. The retail intervention approach has been extensively focused by the company in order to provide access to all the imminent and latest technology to the customers in the Indian market including various small cities and towns.
The company has already set up stores in New Delhi, Kolkata, Mumbai, Calicut, Goa, Thane, Raipur, Bhillai, Gurgaon, Durgapur, Kanpur, Cochin, Siliguri, Kolhapur, Noida, Pune, Amravati, Kottayam, Lucknow, Jaipur, Mysore, Guwahati, Coimbatore, Dehradun, and Belgaum earlier.
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U.K. gets its first 4G network
U.K. network operator Everything Everywhere, which runs the Orange and T-Mobile brands in the UK, has announced the first commercial 4G LTE network across the country.
The company, which will now be known as EE, will launch the service in 16 U.K. cities -- including London, Manchester, and Glasgow -- by the end of the year and will push for 98 percent U.K. coverage by 2014.
While Orange and T-Mobile will remain as two separate operating companies, EE will be reserved for 4G brands and connectivity.
Along with the announcement, the mobile phone giant -- with more than 27 million customers -- will also launch the Nokia Lumia 920 exclusively on the network. Other 4G compatible devices, such as the Samsung Galaxy S3, HTC's One XL, and Huawei's Ascend P1, will be available on EE.
Seven devices will be compatible with the new network, the firm said.
After spending 1.5 billion pounds ($2.4 billion) on infrastructure, EE will also provide a fiber broadband service to homes and businesses.
Today is the first day that Ofcom, the U.K.'s communications regulator, said the mobile network giant could offer the next-generation 4G service.
The company won the right from Ofcom to launch its 4G network in August, but was faced with heavy criticism from rivals who are concerned that EE will gain an unfair advantage by launching its 4G LTE network ahead of others.
Hands-on with new Kindle Fire HD
Amazon's new Kindle Fire HD boasts a much more vibrant screen than the original tablet that came out about a year ago. That makes buying movies and TV shows to watch on the device a lot more appealing.
The screen is such a major improvement that I can't see why you would purchase the upgraded non-HD older model, even if it means saving $40. The new offering brings the new Kindle Fire HD into closer competition with Apple's market-leading iPad, which introduced a higher resolution screen earlier this year.
By the numbers, the difference between screens on the new and older model doesn't seem that big. The smaller Kindle Fire HD, with a screen measuring 7 inches diagonally has a screen resolution of 1280 x 800. Last year's 7-inch model, and the upgraded version with better innards unveiled on Thursday, has a screen with 1024 x 600 pixels.
That doesn't come close to the latest iPad, which has a resolution of 2048 x 1536. Nonetheless, this upgrade feels like a big leap for Amazon. It means not seeing any of those annoying pixels, a welcome relief that feels even better when you consider the price. At $199, versus $499 for the latest iPad, I can see this being a popular stocking stuffer this Christmas.
Amazon has also made a couple of important design changes in its new HD models. For one, the speakers are now on both sides of the device when held in landscape mode, meaning you can watch movies in Dolby Digital Plus stereo sound without headphones. The old Kindle Fire had stereo speakers off to one side when held this way, and that hasn't changed with the upgraded version that now costs $159.
Both the upgraded Kindle Fire and new HD 7-inch models also come with a full suite of new features that are nifty but not game-changing.
Both devices will feature the "X-Ray" series of features that provide insights into the book or movie you're enjoying.
An on-screen tap during a movie will list actors in the scene, with more clicks, you can learn more about them from Amazon's movie information service IMDb. In books, X-Ray has been a popular feature on the Kindle Touch that now works on Kindle Fire. It gives you a bird's eye view of where characters or ideas appear later on in a book.
Amazon.com Inc. has also upgraded its audio book offerings. "Immersion Reading" allows you to read a book while hearing narration from a famous actor. I find this feature to be a distraction, but some book lovers will appreciate it.
For parents, Amazon has added a system that can control how much time a child can spend on various media. So, you could limit how much your kids can watch video and play games, but let them read as much as they want.
The 7-inch models ship on September 14. The larger 8.9-inch screen Kindle Fire HD, which costs at least $299 and comes with an even better 1920 x 1200 pixel screen, won't ship until Nov. 20.
Some aspects about the Kindle Fire HD sounded great but weren't testable in the short time that Amazon gave reporters to try out the devices on Thursday.
For instance, it was impossible to tell whether Kindle Fire HD's two antennas made its performance in Wi-Fi noticeably faster than the latest iPad or Google's Nexus 7. Or whether its 11-hour battery life held up for real.
In handling the device, though, I found that video played well and images looked sharp. But it was not as responsive as I would have liked. It seemed to lag when swiping through pictures or through the news feed on the custom-built Facebook app.
There was no app that independently controlled the front-facing camera, which is new to the Kindle Fire HD. The Facebook picture I took with the device turned out upside down, even though the camera was clearly meant to be at the top of the device when held in landscape mode. Amazon's representatives said the camera was mainly for use with a Skype app made for the device.
If I were looking to buy a new tablet, I might be able overlook these minor annoyances because of the sharper screen.
Ultimately, the decision to buy a Kindle Fire HD could be determined by the array of content that comes with the device if you join the $79 annual free-shipping program known as Amazon Prime.
Amazon has made plenty of big investments lately that make Prime a more compelling offer. On Tuesday, it announced a deal with the Epix pay TV channel that allows Prime members to watch 2,000 movies like "The Avengers" and "The Hunger Games" for free, on top of some 23,000 movies and TV shows it had already.
Prime members can also "borrow" books from the Kindle Owners Lending Library, including all seven "Harry Potter" books, for no extra charge.
Backstage at Thursday's news conference, CEO Jeff Bezos said in an interview that the company has been investing hundreds of millions of dollars in digital content for Amazon Prime.
"Licensing 'Harry Potter'? Not inexpensive," he said with a belly laugh.
It's that kind of investment in content, paired with a device that can show video in HD, that I think could open a lot of wallets this holiday season.
The screen is such a major improvement that I can't see why you would purchase the upgraded non-HD older model, even if it means saving $40. The new offering brings the new Kindle Fire HD into closer competition with Apple's market-leading iPad, which introduced a higher resolution screen earlier this year.
By the numbers, the difference between screens on the new and older model doesn't seem that big. The smaller Kindle Fire HD, with a screen measuring 7 inches diagonally has a screen resolution of 1280 x 800. Last year's 7-inch model, and the upgraded version with better innards unveiled on Thursday, has a screen with 1024 x 600 pixels.
That doesn't come close to the latest iPad, which has a resolution of 2048 x 1536. Nonetheless, this upgrade feels like a big leap for Amazon. It means not seeing any of those annoying pixels, a welcome relief that feels even better when you consider the price. At $199, versus $499 for the latest iPad, I can see this being a popular stocking stuffer this Christmas.
Amazon has also made a couple of important design changes in its new HD models. For one, the speakers are now on both sides of the device when held in landscape mode, meaning you can watch movies in Dolby Digital Plus stereo sound without headphones. The old Kindle Fire had stereo speakers off to one side when held this way, and that hasn't changed with the upgraded version that now costs $159.
Both the upgraded Kindle Fire and new HD 7-inch models also come with a full suite of new features that are nifty but not game-changing.
Both devices will feature the "X-Ray" series of features that provide insights into the book or movie you're enjoying.
An on-screen tap during a movie will list actors in the scene, with more clicks, you can learn more about them from Amazon's movie information service IMDb. In books, X-Ray has been a popular feature on the Kindle Touch that now works on Kindle Fire. It gives you a bird's eye view of where characters or ideas appear later on in a book.
Amazon.com Inc. has also upgraded its audio book offerings. "Immersion Reading" allows you to read a book while hearing narration from a famous actor. I find this feature to be a distraction, but some book lovers will appreciate it.
For parents, Amazon has added a system that can control how much time a child can spend on various media. So, you could limit how much your kids can watch video and play games, but let them read as much as they want.
The 7-inch models ship on September 14. The larger 8.9-inch screen Kindle Fire HD, which costs at least $299 and comes with an even better 1920 x 1200 pixel screen, won't ship until Nov. 20.
Some aspects about the Kindle Fire HD sounded great but weren't testable in the short time that Amazon gave reporters to try out the devices on Thursday.
For instance, it was impossible to tell whether Kindle Fire HD's two antennas made its performance in Wi-Fi noticeably faster than the latest iPad or Google's Nexus 7. Or whether its 11-hour battery life held up for real.
In handling the device, though, I found that video played well and images looked sharp. But it was not as responsive as I would have liked. It seemed to lag when swiping through pictures or through the news feed on the custom-built Facebook app.
There was no app that independently controlled the front-facing camera, which is new to the Kindle Fire HD. The Facebook picture I took with the device turned out upside down, even though the camera was clearly meant to be at the top of the device when held in landscape mode. Amazon's representatives said the camera was mainly for use with a Skype app made for the device.
If I were looking to buy a new tablet, I might be able overlook these minor annoyances because of the sharper screen.
Ultimately, the decision to buy a Kindle Fire HD could be determined by the array of content that comes with the device if you join the $79 annual free-shipping program known as Amazon Prime.
Amazon has made plenty of big investments lately that make Prime a more compelling offer. On Tuesday, it announced a deal with the Epix pay TV channel that allows Prime members to watch 2,000 movies like "The Avengers" and "The Hunger Games" for free, on top of some 23,000 movies and TV shows it had already.
Prime members can also "borrow" books from the Kindle Owners Lending Library, including all seven "Harry Potter" books, for no extra charge.
Backstage at Thursday's news conference, CEO Jeff Bezos said in an interview that the company has been investing hundreds of millions of dollars in digital content for Amazon Prime.
"Licensing 'Harry Potter'? Not inexpensive," he said with a belly laugh.
It's that kind of investment in content, paired with a device that can show video in HD, that I think could open a lot of wallets this holiday season.
REFILE-UPDATE 2-Nokia to start selling make-or-break smartphone in Nov
* Lumia 920 available across Europe in November - operators
* Seen priced around same level as Samsung's Galaxy S3
* Seen going on sale in U.S. around the same time as Europe
HELSINKI, Sept 7 (Reuters) - Nokia will start selling its new smartphone, potentially its last chance to break into the most profitable part of the mobile phone market and secure its future, in November, sources at European telecoms operators said on Friday.
The Lumia 920, which uses Microsoft's Windows software, is Nokia's bid to catch up with Apple's iPhone and a string of popular phones using Google's Android software, like Samsung's Galaxy models.
The new phone, which with its rounded edges and colourful covers look similar to its predecessors, was unveiled on Wednesday and drew a thumbs down from many analysts, who felt it lacked the "wow" factor to make big inroads against rivals.
Huawei, Intel tie up to bring IT solutions for global market
BEIJING: Chinese telecom equipment maker Huaweitoday announced signing of an agreement with Intel to cooperate in enhancing engineering efforts and bringing new IT solutions to the market.
The collaboration will include enhancing engineering cooperation and building competitive products and solutions for server, storage, data centre and cloud computing as well as jointly going to market in China and other geographic areas.
"Huawei has strong capability in server, storage, data centre and cloud computing. The strategic global cooperation MoU on IT will...allow us both to innovate around customer demand" President of Huawei IT product line Zheng Yelai said in a statement.
The aim of this MoU is to strengthen and highlight the continued focus on server, storage, data centre and cloud computing products, and to share market development efforts, synchronise future strategies and shorten product development cycles, the statement said.
"The key advantage for both companies is the ability to bring new innovative product and usage models to market," Intel corporate vice president and China president Ian Yang said.
The collaboration will include enhancing engineering cooperation and building competitive products and solutions for server, storage, data centre and cloud computing as well as jointly going to market in China and other geographic areas.
"Huawei has strong capability in server, storage, data centre and cloud computing. The strategic global cooperation MoU on IT will...allow us both to innovate around customer demand" President of Huawei IT product line Zheng Yelai said in a statement.
The aim of this MoU is to strengthen and highlight the continued focus on server, storage, data centre and cloud computing products, and to share market development efforts, synchronise future strategies and shorten product development cycles, the statement said.
"The key advantage for both companies is the ability to bring new innovative product and usage models to market," Intel corporate vice president and China president Ian Yang said.
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